Copyright © 2025 Five ES Road Safety (Pvt) Ltd
We are committed to making roads safer through smart engineering, education, encouragement, enforcement, and evaluation.
At Five ES Road Safety (Pvt) Ltd, we believe that road safety is not just about rules and regulations; it’s about saving lives, limbs, damage to property and the economy. Every year, thousands of road collisions/crashes result in fatalities, injuries, and property damage—most of which can be prevented. Our mission is to provide scientifically backed road safety solutions to reduce collisions/crashes and promote safer roads in Zimbabwe and beyond.
What the Five ES stand for:
Engineering, Education, Encouragement, Enforcement and Evaluation. Without employing the five Es, road safety cannot be realized.
Department of Transport (1986:3.1) defines a road traffic accident as “A rare, random, multifactor event always preceded by a situation in which one or more persons have failed to cope with their environment”. The definition applies to every road traffic accident, no matter where, when or how it occurs or who is involved. The philosophy of road traffic accident investigation emanates from a clear understanding of this definition in its constituent parts which are;
Rare events:
Rare when considered in a time scale in order of occurrence, that is, time between one accident and the need and even more so when considered in relation to the likely vehicle movements through that site.
Random events:
The term ‘random’ does not mean haphazard or aimless. Neither does it imply that such event is typical at a particular group or series of accidents. It means that road accidents occur randomly both in terms of time and location. It also refers to the premise that even individual accident in the group or series had the same chance of occurring.
Multifactor events:
‘Cause’ in relation to road traffic accidents in global term covering a multiplicity of factors found in the circumstances leading up to the occurrence of each individual accident. For instance, if a tyre bursts, this would normally be considered the cause. The burst may, however have been due to travelling too fast for too long, or to the driver’s false economy in using worn or remoulded tyres.
Failed to cope with environment:
For an accident to occur, one or more persons will have failed to cope with their environment as road user(s). For example, circumstances which may have prevailed immediately before the accident may amount to what the road user failed to cope with resulting in an accident.
Superintendent W. W. R. Fleming, Metropolitan Police as quoted in Leeming et al (1969:103) had this to say:
… but there hasn’t been an accident between two roads or between two stationary cars. No, the blame rests fairly and squarely on the shoulders of the motorist, and no amount of verbal smoke-screen can obscure this.
What Fleming meant is that road accidents do not happen, they are caused.
It should be observed that other than where an authority/source is quoted, the term road traffic collision/crash will prevail in place of road traffic accident. This has been necessitated by how the word ‘accident’ is viewed, thus; an unfortunate incident that happens unexpectedly and unintentionally, typically resulting in damage, injury or death. We stand by our philosophy that road traffic collisions/crashes do not happen but are caused hence preventable. Clearly, human beings do not die in road traffic collisions/crashes but are killed.
We provide specialized road safety services primarily in the following areas:
Road safety analysis, road safety engineering, road safety audits.
Road safety education should be introduced at Early Childhood Development (ECD) to University level.
Road safety campaigns should be data based on violations and collisions/crashes data.
Effective road traffic enforcement techniques should be employed to achieve road safety.
Contraventions and collisions/crashes data collection and analyis.
Road safety is a non-negotiable requirement, and any lapse in attention to it can result in catastrophic outcomes.
Some who now live here are victims of road traffic laws violators.
Five ES Road Safety (Pvt) Ltd is owned and run by qualified and experienced professionals in their fields of practice. The Directors are road safety practitioners in Zimbabwe and the United States of America. A wealth of expertise and experience is on offer.
Services are delivered by experts and experienced personnel.
Road Safety by its nature is achieved via hands-on. The Directors are the implementors assisted by a team of professionals.
Without employing the five Es (Engineering, Education, Encouragement, Enforcement and Evaluation), road safety cannot be realized.
To become a force to be reckoned with in road safety in Zimbabwe and beyond by 2030 because lives matter.
Our mission is to offer affordable road safety assessments, recommendations, training and evaluation.